The Montreux Jazz Festival gave carte blanche to Sylvie Fleury for the 2015 poster. The Geneva artist brought her trademark colors to the 49th edition of the Festival through the joyful destruction of makeup!
Sylvie Fleury is known for transforming everyday objects, often from the world of luxuries, and instilling them with a status that has symbolic resonances. For Montreux, this Geneva-based artist chose “to come at this project from an angle that was more garage, more punk, despite the idea of ‘jazz’ which is so central to the Festival.” She used a photograph from work produced for a show entitled The Happiness of Objects at New York’s SculptureCenter. The piece was composed of remains of cosmetics that had been crushed during a perfor-mance by a lowrider, a type of car customized with special shocks that allow its driver to make it hop up and down like a toy.
“I hope that a certain enjoyment comes through, as there is an exhilarating side to crushing cosmetics, in the explosion of colors and objects, and even in the sound that would go with it. It’s also a nod to the musicians who break their guitars.” Sylvie Fleury
Since 1967, the Festival has entrusted Swiss and international artists with the creation of the official image, year after year. In 1982 Jean Tinguely produced what would become the unmistakable logo of the Montreux Jazz Festival. Keith Haring signed three posters in 1983, then teamed up with Andy Warhol in 1986. In 1995 David Bowie got in on the act, followed by John Armleder, Greg Gorman, and even, last year, Yoann Lemoine—aka Woodkid. Sylvie Fleury is the 16th artist from Switzerland to take on the traditional carte blanche to create the poster for the Montreux Jazz Festival.
49th Montreux Jazz Festival
July 3 – 18, 2015